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7 Top Tips For Designing The Perfect Corporate Christmas Card

A custom printed Christmas card is the perfect way to show your appreciation for clients, prospects, suppliers and colleagues this festive season.

Unlike mass-produced cards from the high street, custom printed Christmas cards allow you showcase the branding and personality of your organisation and create something that's truly unique and personal. However, it can sometimes be difficult to know where to start and what kind of design will help you stand out from the crowd.

Corporate Christmas cards can come in a huge range of styles, so it's important to create something that reflects your brand and amplifies your organisation's message. To help get your creative juices flowing, we're going to share some of our top tips for designing a memorable card that will be remembered into the new year and beyond.

 

1: First up, keep it simple

A striking image will always have more impact than lots of text. Why not dig out that daft photograph of your colleagues dressed in their finest Christmas jumpers? Or transform a boring old team photo by adding hand drawn elves ears and Santa hats! If you're struggling for inspiration, online design platform Canva allows you to browse hundreds of pre-designed templates which you can edit and personalise. When you're happy with your design, simply download your artwork as a print optimised PDF.

 

2: Keep it professional

If you have a logo, make sure it appears prominently on the card so that recipients can easily identify your business. Even though you're having fun with this project, don't lose sight of what you need to communicate: your brand and its values.

 

3: Make it personal

Handwritten messages are always more endearing than pre-printed text, so whenever possible, make sure you write a message personally for each individual recipient. Or go the extra mile and create personalised design that incorporates the name of each recipient. Using variable data technology, every card printed can be totally unique to the recipient... a surefire way to ensure it takes centre stage on the mantelpiece!

 

4: Don't forget to be festive!

Christmas cards are all about spreading some festive cheer, so make it feel Christmassy. Trees, wreaths, reindeers and snowmen are just a few festive icons that will give your card the perfect seasonal touch.

Want to make a real statement? This is the perfect time of year to experiment with red or green metallic foiling to add extra sparkle and a hint of luxury to your design.

 

5: Raise a smile

Add a unique touch of humour with a funny card. Cards like these go down particularly well when sent between colleagues and work associates. It's a great way to engage with people who may work from home or in other parts of the business.

 

6: Include a gift

If you're sending cards to customers and prospects, you might want to include a special voucher or coupon inside your cards that can be redeemed in the new year. It's great incentive for people to spend with you during the quiet post-Christmas period.

 

7: Present your cards in style

Finally, don't forget about the envelopes. It might seem trivial but a high quality, eye catching envelope can add a touch of elegance and professionalism that will set your apart from the rest.

 

With so many ways to design a festive season greeting, this is your opportunity to show off your creative skills and give your recipients something unique that they'll treasure and remember. So pour yourself a glass mulled wine, don your Santa hat and get designing!