Top creative ways businesses can use custom stickers
Custom stickers are one of the most cost effective and versatile marketing tools available to any business. Whether you’re starting to build your brand awareness or a fully established brand wanting to improve your packaging, stickers offer so many opportunities to get your brand noticed.
At StressFreePrint, we produce a wide range of custom stickers and labels designed to help businesses stand out. From product packaging to promotional giveaways, here’s some of the top creative ways you can put your custom stickers to work.
1. Transform your packaging into a brand experience
Your packaging is usually the first physical interaction customers have with your brand, so why not try and make it memorable?
Custom stickers are great at elevating any plain boring boxes, envelopes and mailing bags without the need for bespoke printed packaging. You can add your logo, thank you messages or any other artwork to create a professional finish that leaves a lasting impression at a cheaper cost.
Our paper stickers, vinyl labels and roll labels are perfect for:
- Sealing tissue paper
- Branding shipping boxes
- Thank you stickers
- Promotional campaigns
It’s a simple upgrade but it adds a whole lot more personality and brand identity to your packaging.
2. Create eye-catching product labels
For businesses selling food, cosmetics, candles, drinks or handmade products, labels do a lot more than just identify what is inside. A well designed label shows quality, provides important information and helps customers recognise your brand easier at a quick glance.
Our range of custom product labels can be tailored to suit jars, bottles, boxes and containers in a wide variety of different shapes and finishes, making them perfect for:
- Food packaging
- Craft products
- Beauty and skincare products
- Fragrances
With such a wide choice of options you can choose gloss, matt and waterproof finishes which make your labels just as practical as they are attractive.
3. Promote offers
Need to advertise a sale without replacing all your signage? Custom stickers are an affordable way to update any sales or offers you have throughout the year. They let you refresh existing signs in minutes, helping you keep your messaging up to date while saving on the cost of reprinting new signage.
Use them to highlight:
- Christmas promotions
- Black Friday offers
- New product launches
- Summer sales
- Clearance offers
Temporary promotional stickers can be applied and removed quickly once your campaign ends, making them perfect for retailers.
4. Improve customer experience with window and floor graphics
Window stickers allow you to showcase your opening hours, promotions, branding or any seasonal graphics while attracting passing customers. However, stickers aren’t just for windows and walls, floor stickers are an excellent way to direct customers, promote offers and improve your customers journey throughout your retail spaces, exhibitions and venues.
Businesses commonly use them for:
- Sale announcements
- Frosted privacy graphics
- Business logos
- Directional arrows
- Queue management
- Exhibition stands
Together, they create a professional and polished appearance for your customers while making the most of the space you have available.
5. Reward customers
Everyone enjoys receiving a little something extra, so including branded or fun stickers inside orders is a simple but effective way to make your packaging feel personalised. This can help increase customer satisfaction and encourage repeat purchases because it turns an ordinary delivery into a more enjoyable experience. Customers also often like to share thoughtful extras like this on social media which will help generate user-created content and improve your brand recognition as well as introducing your brand to potential new customers. For online businesses, this is one of the easiest ways to add value to your orders without significantly increasing costs but it can improve overall brand recognition and encourage long term customer loyalty.
6. Personalised event giveaways
Planning to attend a trade show, exhibition or just a community event? Custom stickers make excellent promotional giveaways that potential customers are more likely to hold onto than leaflets or booklets. They’re more convenient for your customers and help you stand out from competitors.
Why not pair them with other marketing materials such as:
A professional and unique set of marketing materials helps support your brand and increase your brand awareness to new customers, even after the event has finished.
7. Strengthen your brand
Consistency builds trust between you and your customers. Using branded stickers throughout all of your packaging, promotional materials and printed products creates a consistent look that your customers will recognise instantly.
You can combine your stickers with:
- Leaflets
- Flyers
- Thank you cards
- Packaging inserts
Together, all these products create a professional experience for your brand from the moment customers receive their order.
Which sticker is best for your business?
Choosing the best sticker for you depends on how you plan to use it.
Paper stickers are more ideal for packaging, giveaways or indoor use, whereas waterproof stickers are better for bottles, jars and retail products that may create any condensation and be handled regularly.
Window stickers are great for promotional displays in retail stores or any building, compared to floor graphics that are designed for busy environments, typically used as directional signage.
Die cut stickers can be used for a wide variety of things because they’re not limited to standard shapes meaning you can cut to the shape of your product and the design stays exactly where you want it.
The material, finish and adhesive for your stickers all decide how well the stickers will work for you and their purpose.
Ready to bring your ideas to life?
Whether you’re updating your packaging, promotional campaigns or creating personalised giveaways, custom stickers are a simple way to change your brand’s appearance that is cost effective for you.
At StressFreePrint, we offer a wide selection of high-quality stickers, labels and printed marketing products to help your business grow, appear professional and leave a great impression on your customers. Whatever the project, our team is here to help you find the perfect print solution.
